DESIGN THINKING

CREATIVE-PROBLEM SOLVING PROCESS

ABSTRACT

Design Thinking combines creative and critical thinking to organize information, make decisions, improve situations and gain knowledge.

 

Implementing “Design Thinking” as a creative problem-solving process helps to discover the untapped opportunities and generate insights leading to the final design process through inclusive collaboration.

 

The process of discovering the unknown through D.E.S.I.G.N model encourages the development of smart solutions for designing better products, services and delivering meaningful experiences for the long term.

D.E.S.I.G.N Model
 
This D.E.S.I.G.N Model has been implemented in all the projects 
to effectively execute all the 6 steps of the process.

Redesigned but adapted from Bruce Claxton.

PRIMARY RESEARCH
 
Closely examining the crux of the problem by cultivating empathy and understanding from a user perspective.
SECONDARY RESEARCH
Discovering relevant qualitative data for the problem within the realms of the contextual study.
STRATEGY
 
Affinitizing secondary and primary research data to gather insights, develop frameworks and strategies.
ReITERATE & RETEST
The user-testing addresses all the possibilities and helps to reiterate and retest until a delightful
user experience is delivered.
USER TEST
 
Creating rapid prototypes of the top 5 conceptual ideas and testing them with the user to learn.
DEVELOP
 
Creating conceptual ideas for a product or a service and developing them as per the design criteria.
MY PASSION
 
is deeply embedded in research and strategy to draft a concrete How Might We question that
guides the design process.
Tools and Methods
 
Here are a few tools and methods that can be used at
each step of the creative problem-solving process to
design products, services, and experiences.
D is for DISCOVER

Popular Media Scan

Trends Matrix

Offering-Activity-Culture Map

Competitor Analysis

Market Analysis and many more

N is for NURTURE

"What If" Question Test  

Repetitive Iteration     

Insight Report and Analysis        

Resilience and Circular Economy           

WHAT'S NEXT.?             

G is for GO              

Prototype Testing and User Feedback           

Measure the performance and Evaluate         

Build Sustainable Partnerships     

Funding Strategy and Growth Framework   

Sales Pitch and Sustainable Revenue Plan

            S is for SOLIDIFY

          Data Sorting and Analysis

        Affinity and Insight Mapping

      Empathy Map and User Persona

    Value Frameworks and Strategies

Design Criteria and How Might We question

E is for EXAMINE
  Research Plan

   Observation Plan using AEIOU Framework

      User Definition Matrix

         User Journey Maps

           In-person Interview and many more

I is for IMAGINE

Storytelling and Scenario Planning

Team Collaboration and Process Facilitation

Rapid Prototyping (Tangible and Intangible)

Business Model Canvas

Product and Service Design

View More RESEARCH + DESIGN Projects
ETHNOGRAPHY

Redefining the Future of Cemeteries in Savannah through

an extensive contextual research based on applied ethnographic methods.

How might we immerse the movers into their new environment, making them feel at home?

UNKNOWN
TRINE
ASSISTIVE DEVICE

How might we empower the visually impaired or blind individuals to be independent

in a social environment?

TOT
PROSTHETIC LEG

How might we deliver a positive experience to 4 to 10 year old children with transtibual amputation?

  • LinkedIn Link
  • Instagram Link
  • Email Link

© 2015 - 2019 // Jay Prajapati