Namaste, (Hello)


As a Design Researcher and Strategist, I am passionate to work collaboratively with global organizations by implementing qualitative design research tools and methodologies for co-creating engaging products, services, and experiences.

By conducting extensive qualitative research, I love crafting insights that guide the design process and challenges my basic assumptions about a project. I have co-created with clients from industries like fashion, travel, transportation, healthcare, and fitness. Also, I always strive to extend my knowledge with socially focused organizations to achieve their desired goals and create socially equitable value.

My design career began as an Interior Architect from the Center for Environmental Planning and Technology (
CEPT) University, India. After a year of professional experience as an Interior Designer, I attended Savannah College of Art and Design (SCAD) University, where I was awarded the SCAD Honors Scholarship. I graduated with a dual Master of Arts in Industrial Design and Design Management. I was a member of the Design Research Club at SCAD. In collaboration with SCAD, I have worked with companies such as Fossil Group Inc. and Snap-on Tools in a leadership role to facilitate the design thinking process, create products and services.

I have expertise in qualitative research, design thinking, strategic design, storytelling, scenario planning, workshop design, facilitation, generating insights, ideas, and concepts, concept development, rapid prototyping, user testing, and systems thinking.

BIO

 
DESIGN THINKING

Design Thinking combines creative and critical thinking to organize information, make decisions, improve situations and gain knowledge.

Implementing “Design Thinking” as a creative problem-solving process helps to discover the untapped opportunities and generate insights leading to the final design process through inclusive collaboration.

 

The process of discovering the unknown through D.E.S.I.G.N model encourages the development of smart solutions for designing better products, services and delivering meaningful experiences for the long term

PRIMARY RESEARCH
 
Closely examining the crux of the problem by cultivating empathy and understanding from a user perspective.
SECONDARY RESEARCH
Discovering relevant qualitative data for the problem within the realms of the contextual study.
STRATEGY
 
Affinitizing secondary and primary research data to gather insights, develop frameworks and strategies.
ReITERATE & RETEST
The user-testing addresses all the possibilities and helps to reiterate and retest until a delightful
user experience is delivered.
USER TEST
 
Creating rapid prototypes of the top 5 conceptual ideas and testing them with the user to learn.
DEVELOP
 
Creating conceptual ideas for a product or a service and developing them as per the design criteria.
MY PASSION
 
is deeply embedded in research and strategy to draft a concrete How Might We question that
guides the design process.

1

D.E.S.I.G.N Model
This D.E.S.I.G.N Model has been implemented in all the projects 
to effectively execute all the 6 steps of the process.

Redesigned but adapted from Bruce Claxton.

2

Tools and Methods
 
Here are a few tools and methods that can be used at
each step of the creative problem-solving process to
design products, services, and experiences.
D is for DISCOVER

Popular Media Scan

Trends Matrix

Offering-Activity-Culture Map

Competitor Analysis

Market Analysis and many more

N is for NURTURE

"What If" Question Test  

Repetitive Iteration     

Insight Report and Analysis        

Resilience and Circular Economy           

WHAT'S NEXT.?             

G is for GO              

Prototype Testing and User Feedback           

Measure the performance and Evaluate         

Build Sustainable Partnerships     

Funding Strategy and Growth Framework   

Sales Pitch and Sustainable Revenue Plan

            S is for SOLIDIFY

          Data Sorting and Analysis

        Affinity and Insight Mapping

      Empathy Map and User Persona

    Value Frameworks and Strategies

Design Criteria and How Might We question

E is for EXAMINE
  Research Plan

   Observation Plan using AEIOU Framework

      User Definition Matrix

         User Journey Maps

           In-person Interview and many more

I is for IMAGINE

Storytelling and Scenario Planning

Team Collaboration and Process Facilitation

Rapid Prototyping (Tangible and Intangible)

Business Model Canvas

Product and Service Design

3

EXPERTISE
 
A basic set of Research and Design skills used
to execute the Design Thinking process.

RESEARCH

DESIGN

Ethnographic Research

Design Thinking

Strategic Design

Storytelling

Scenario Planning

Workshop Design

Team Collaboration

Process Facilitation

Systems Thinking

Keynote

Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects

Solid Works

Keyshot
Rapid Prototyping

PROCESS

 

WORK

RECENT & SELECTED

WATER
THINKING 1.0

In collaboration with Savannah Sustainability Department, USA.

How might Savannah Water Municipal Operations implement design thinking to foster collaboration with the local Savannah community to encourage water stewardship?

WATER
THINKING 2.0

In collaboration with Savannah Sustainability Department, USA.

How might Savannah Water Municipal Operations implement design thinking to foster collaboration with the local Savannah community to encourage water stewardship?

AQUA 33

In collaboration with Kamkomani Youth Project, Nairobi, Kenya.

How might we address the stressed water needs and create employment opportunities for residents of developing nations?

LEATHHER
INDIA

In collaboration with Leathher India, India.

Leathher India is a luxury leather products manufacturer in India. They want to tap into the international market now, expanding to Europe, the UK, and the USA.

TATVA

In collaboration with Shree Laxmi Traders, India.

TATVA is a brand offering premium quality rice, wheat, pulses, spices

and whole spices. They want to create an online presence, increase sales and add new services.

In collaboration with FitCity, USA.

How might we develop an innovative strategic process in order to shape FitCity’s branding and enrich the service experience with a limited budget?

 
FITCITY

How might we immerse the movers into their new environment, making them feel at home?

UNKNOWN
UI DESIGN

Prototype redesigned for the project UNKNOWN.

DESIGN
THINKING

Combines creative and critical thinking to organize information, make decisions, improve situations and gain knowledge.

ETHNOGRAPHY

Redefining the Future of Cemeteries in Savannah through

an extensive contextual research based on applied ethnographic methods.

TRINE
ASSISTIVE DEVICE

How might we empower the visually impaired or blind individuals to be independent

in a social environment?

TOT
PROSTHETIC LEG

How might we deliver a positive experience to 4 to 10 year old children with transtibual amputation?

 

SAY HEY

JAY PRAJAPATI

T    +91-98 9880 8026

E    jyprjpt07@gmail.com

  • LinkedIn Link
  • Instagram Link
  • Email Link

© 2015 - 2019 // Jay Prajapati