Namaste, (Hello)


As a User Experience Researcher and Designer, I am passionate to work collaboratively with global organizations by applying qualitative design research tools and methodologies for co-creating engaging experiences, products, and services.

Based on intensive qualitative research, I love crafting insights that guide the design process and challenges our basic assumptions about a project. I have co-created with clients from industries like fashion, travel, transportation, healthcare, and fitness. Also, I always strive to extend my knowledge with socially focused organizations to achieve their desired goals and create socially equitable value.

My design career began as an Interior Architect from the Center for Environmental Planning and Technology (CEPT) University, India. After a year of professional experience as an Interior Designer, I attended Savannah College of Art and Design (SCAD) University, where I was awarded the SCAD Honors Scholarship. I graduated with a dual Master of Arts in Industrial Design and Design Management. I am an active member of the Design Research Club at SCAD. In collaboration with SCAD, I have worked with companies such as Fossil Group and Snap-on Tools in a leadership role to create products and facilitate the design process.

I have expertise in design research, design thinking, strategic design, trend research, futures thinking, scenario planning, design for sustainability, concept generation, concept development, workshop facilitation, storytelling, and intangible prototyping.

BIO

 
DESIGN THINKING

Design Thinking combines creative and critical thinking to organize information, make decisions, improve situations and gain knowledge.

Implementing “Design Thinking” as a creative problem-solving process helps to discover the untapped opportunities and generate insights leading to the final design process through inclusive collaboration.

 

The process of discovering the unknown through D.E.S.I.G.N model encourages the development of smart solutions for designing better products, services and delivering meaningful experiences for the long term

PRIMARY RESEARCH
 
Closely examining the crux of the problem by cultivating empathy and stepping into the shoes of the user.
SECONDARY RESEARCH
Discovering relevant data for the problem within the realms of the contextual study.
STRATEGY
 
Affinitizing secondary and primary research to map the insights, develop frameworks and strategies for ideating a product or service.
Re-ITERATE & RE-TEST
 
The user-testing addresses all the possibilities and helps to re-iterate and re-test until a delightful
user experience is delivered.
USER TEST
 
Creating rapid prototypes of the top 5 conceptual ideas and testing them with the user to learn.
DEVELOP
 
Creating conceptual ideas for a product or a service and developing them as per the design criteria.
MY PASSION
 
is deeply embedded in research and strategy to draft a concrete How Might We question that
guides the design process.

1

D.E.S.I.G.N Model
This D.E.S.I.G.N Model has been implemented in all the projects 
to effectively execute all the 6 steps of the process.

Redesigned but adapted from Bruce Claxton.

2

Tools and Methods
 
Here are a few tools and methods that can be used at
each step of the creative problem-solving process to
deliver delightful experiences.
D is for DISCOVER

Popular Media Scan

Trends Matrix

Offering-Activity-Culture Map

Competitor Analysis

Market Analysis and many more

N is for NURTURE

"What If" Question Test  

Repetitive Iteration     

Insight Report and Analysis        

Resilience and Circular Economy           

WHAT'S NEXT.?             

G is for GO              

Prototype Testing and User Feedback           

Measure the performance and Evaluate         

Build Sustainable Partnerships     

Funding Strategy and Growth Framework   

Sales Pitch and Sustainable Revenue Plan

            S is for SOLIDIFY

          Data Sorting and Analysis

        Affinity and Insight Mapping

      Empathy Map and User Persona

    Value Frameworks and Strategies

Design Criteria and How Might We question

E is for EXAMINE
  Research Plan

   Observation Plan using AEIOU Framework

      User Definition Matrix

         User Journey Maps

           In-person Interview and many more

I is for IMAGINE

Storytelling and Scenario Planning

Team Collaboration and Process Facilitation

Rapid Prototyping (Tangible and Intangible)

Business Model Canvas

Product and Service Design

3

EXPERTISE
 
A basic set of Strategy and Design skillset used
to execute the Design Thinking process.

RESEARCH

Ethnographic Research

Design Thinking

Strategic Design

Storytelling

Scenario Planning

Workshop Design

Team Collaboration

Process Facilitation

Intangible Prototyping

DESIGN

Keynote

Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects

Solid Works

Keyshot
Rapid Prototyping

PROCESS

 

WORK

COLLABORATION

WATER
THINKING 1.0

In collaboration with Savannah Sustainability Department, USA.

How might Savannah Water Municipal Operations implement design thinking to foster collaboration with the local Savannah community to encourage water stewardship?

WATER
THINKING 2.0

In collaboration with Savannah Sustainability Department, USA.

How might Savannah Water Municipal Operations implement design thinking to foster collaboration with the local Savannah community to encourage water stewardship?

BAHCO BY
SNAP-ON TOOLS

Sponsored collaboration with Snap-On Tools, USA.

The goal of the project was to provide Bahco with the fieldwork to bring their brand of tools from the European market to the American market.

In collaboration with FitCity, USA.

How might we develop an innovative strategic process in order to shape FitCity’s branding and enrich the service experience with a limited budget?

 
FITCITY
TATVA

In collaboration with Shree Laxmi Traders, India.

TATVA is a brand offering premium quality rice, wheat, pulses, spices

and whole spices.

UI DESIGN

Prototype redesigned for the project UNKNOWN.

AQUA 33

In collaboration with Kamkomani Youth Project, Nairobi, Kenya.

How might we address the stressed water needs and create employment opportunities for residents of developing nations?

In collaboration with Leonie Brieler, USA. "The Self-made Self" is a fashion collection of garments inspired by female body parts. Our designs walked the ramp of SCAD Fashion Show 2016.

FASHION SHOW 2016

Sponsored collaboration with FOSSIL Inc., USAProject under Non-Disclosure Agreement.

FOSSIL challenged a group of industrial and interaction design students to explore the future of digital wearable technology.

 
FOSSIL INC.

In collaboration with Kamkomani Youth Project, Nairobi, KenyaProject under Non-Disclosure Agreement.

Let's talk about it, if you are interested in Community Empowerment.

KAMKOMANI YOUTH PROJECT

RESEARCH + DESIGN

DESIGN
THINKING

Combines creative and critical thinking to organize information, make decisions, improve situations and gain knowledge.

ETHNOGRAPHY

Redefining the Future of Cemeteries in Savannah through

an extensive contextual research based on applied ethnographic methods.

TOT
PROSTHETIC LEG

How might we deliver a positive experience to 4 to 10 year old children with transtibual amputation?

How might we reduce the risk of impact and increase the safety

of NFL players?

FORCE
NFL HELMET

How might we immerse the movers into their new environment, making them feel at home?

UNKNOWN
TRINE
ASSISTIVE DEVICE

How might we empower the visually impaired or blind individuals to be independent

in a social environment?

TRANSIRE
WAITING EXPERIENCE

TRANSIRE is an origami inspired modular design to deliver an engaging bus stop waiting experience.

FLEX
MID-FOLD BICYCLE

FLEX is a mid-fold bicycle for metro city users with a charging storage, made with innovative lightweight materials while

offering the certainty of safety.

CYCLOTRON is a redesign of the existing Black & Decker - Spatula Smart Hand Mixer.

CYCLOTRON
HAND MIXER
 

SAY HEY

JAY PRAJAPATI

T    +91-98 9880 8026

E    jyprjpt07@gmail.com

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