Namaste, (Hello)
As a User Experience Researcher and Designer, I am passionate to work collaboratively with global organizations by applying qualitative design research tools and methodologies for co-creating engaging experiences, products, and services.
Based on intensive qualitative research, I love crafting insights that guide the design process and challenges our basic assumptions about a project. I have co-created with clients from industries like fashion, travel, transportation, healthcare, and fitness. Also, I always strive to extend my knowledge with socially focused organizations to achieve their desired goals and create socially equitable value.
My design career began as an Interior Architect from the Center for Environmental Planning and Technology (CEPT) University, India. After a year of professional experience as an Interior Designer, I attended Savannah College of Art and Design (SCAD) University, where I was awarded the SCAD Honors Scholarship. I graduated with a dual Master of Arts in Industrial Design and Design Management. I am an active member of the Design Research Club at SCAD. In collaboration with SCAD, I have worked with companies such as Fossil Group and Snap-on Tools in a leadership role to create products and facilitate the design process.
I have expertise in design research, design thinking, strategic design, trend research, futures thinking, scenario planning, design for sustainability, concept generation, concept development, workshop facilitation, storytelling, and intangible prototyping.
Currently looking for
a full-time opportunity as a
BIO
USER EXPERIENCE RESEARCHER & DESIGNER
DESIGN THINKING
Design Thinking combines creative and critical thinking to organize information, make decisions, improve situations and gain knowledge.
Implementing “Design Thinking” as a creative problem-solving process helps to discover the untapped opportunities and generate insights leading to the final design process through inclusive collaboration.
The process of discovering the unknown through D.E.S.I.G.N model encourages the development of smart solutions for designing better products, services and delivering meaningful experiences for the long term.
PROCESS
PRIMARY RESEARCH
Closely examining the crux of the problem by cultivating empathy and stepping into the shoes of the user.
SECONDARY RESEARCH
Discovering relevant data for the problem within the realms of the contextual study.
STRATEGY
Affinitizing secondary and primary research to map the insights, develop frameworks and strategies for ideating a product or service.
Re-ITERATE & RE-TEST
The user-testing addresses all the possibilities and helps to re-iterate and re-test until a delightful
user experience is delivered.
USER TEST
Creating rapid prototypes of the top 5 conceptual ideas and testing them with the user to learn.
DEVELOP
Creating conceptual ideas for a product or a service and developing them as per the design criteria.
MY PASSION
is deeply embedded in research and strategy to draft a concrete How Might We question that
guides the design process.
1
D.E.S.I.G.N Model
This D.E.S.I.G.N Model has been implemented in all the projects
to effectively execute all the 6 steps of the process.
Redesigned but adapted from Bruce Claxton.
2
Tools and Methods
Here are a few tools and methods that can be used at
each step of the creative problem-solving process to
deliver delightful experiences.
D is for DISCOVER
Popular Media Scan
Trends Matrix
Offering-Activity-Culture Map
Competitor Analysis
Market Analysis and many more
N is for NURTURE
"What If" Question Test
Repetitive Iteration
Insight Report and Analysis
Resilience and Circular Economy
WHAT'S NEXT.?
G is for GO
Prototype Testing and User Feedback
Measure the performance and Evaluate
Build Sustainable Partnerships
Funding Strategy and Growth Framework
Sales Pitch and Sustainable Revenue Plan
S is for SOLIDIFY
Data Sorting and Analysis
Affinity and Insight Mapping
Empathy Map and User Persona
Value Frameworks and Strategies
Design Criteria and How Might We question
E is for EXAMINE
Research Plan
Observation Plan using AEIOU Framework
User Definition Matrix
User Journey Maps
In-person Interview and many more
I is for IMAGINE
Storytelling and Scenario Planning
Team Collaboration and Process Facilitation
Rapid Prototyping (Tangible and Intangible)
Business Model Canvas
Product and Service Design
3
EXPERTISE
A basic set of Strategy and Design skillset used
to execute the Design Thinking process.
RESEARCH
Ethnographic Research
Design Thinking
Strategic Design
Storytelling
Scenario Planning
Workshop Design
Team Collaboration
Process Facilitation
Intangible Prototyping
DESIGN
Keynote
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects
Solid Works
Keyshot
Rapid Prototyping
