As a Design Researcher and Strategist, I have worked with global organizations in Germany, India, Kenya, and the USA. I am proficient in conducting qualitative design research, implementing design thinking process, and facilitating inclusive collaboration to deliver engaging products, services, and experiences.
My approach to creative problem solving is by extracting insights from ethnographic contextual research, creating frameworks and strategies by implementing design thinking process (using various tools and methodologies) to address a problem effectively as well as meet the business needs. Also, I always strive to extend my knowledge to socially focused organizations to achieve their desired goals and create socially equitable value.
My design journey began as an Interior Architect from the Center for Environmental Planning and Technology (CEPT) University, India. After a year of professional experience as an Interior Designer, I attended Savannah College of Art and Design (SCAD) University, where I graduated with a dual Master of Arts in Industrial Design and Design Management. In collaboration with SCAD, I have worked with companies such as Fossil Group Inc. and Snap-on Tools in a leadership role to facilitate the design thinking process, create products and services.
I have expertise in qualitative research, design thinking, strategic design, storytelling, scenario planning, workshop design, facilitation, generating insights, ideas, and concepts, concept development, rapid prototyping, user testing, and systems thinking.
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Design Thinking combines creative and critical thinking to organize information, make decisions, improve situations and gain knowledge.
Implementing “Design Thinking” as a creative problem-solving process helps to discover the untapped opportunities and generate insights leading to the final design process through inclusive collaboration.
The process of discovering the unknown through D.E.S.I.G.N model encourages the development of smart solutions for designing better products, services and delivering meaningful experiences for the long term.
Closely examining the crux of the problem by cultivating empathy and understanding from a user perspective.
Discovering relevant qualitative data for the problem within the realms of the contextual study.
Affinitizing secondary and primary research data to gather insights, develop frameworks and strategies.
ReITERATE & RETEST
The user-testing addresses all the possibilities and helps to reiterate and retest until a delightful
user experience is delivered.
Creating rapid prototypes of the top 5 conceptual ideas and testing them with the user to learn.
Creating conceptual ideas for a product or a service and developing them as per the design criteria.
is deeply embedded in research and strategy to draft a concrete How Might We question that
guides the design process.
This D.E.S.I.G.N Model has been implemented in all the projects
to effectively execute all the 6 steps of the process.
Redesigned but adapted from Bruce Claxton.
Tools and Methods
Here are a few tools and methods that can be used at
each step of the creative problem-solving process to
design products, services, and experiences.
D is for DISCOVER
Popular Media Scan
Market Analysis and many more
N is for NURTURE
"What If" Question Test
Insight Report and Analysis
Resilience and Circular Economy
G is for GO
Prototype Testing and User Feedback
Measure the performance and Evaluate
Build Sustainable Partnerships
Funding Strategy and Growth Framework
Sales Pitch and Sustainable Revenue Plan
S is for SOLIDIFY
Data Sorting and Analysis
Affinity and Insight Mapping
Empathy Map and User Persona
Value Frameworks and Strategies
Design Criteria and How Might We question
E is for EXAMINE
Observation Plan using AEIOU Framework
User Definition Matrix
User Journey Maps
In-person Interview and many more
I is for IMAGINE
Storytelling and Scenario Planning
Team Collaboration and Process Facilitation
Rapid Prototyping (Tangible and Intangible)
Business Model Canvas
Product and Service Design
A basic set of Research and Design skills used
to execute the Design Thinking process.
Adobe Premiere Pro
Adobe After Effects
RESEARCH + DESIGN